2024 has been a year of personal bests for Century Tuna. It started with the successful "best you ever" Superbods Search led by Kath Bernardo, which taught Superbod wannabes that the road to fitness began with incorporating Century Tuna into their daily diet.

As a year-end effort, Century Tuna proved how being fit has become more achievable for dadbods like Richard Gomez and Aga Muhlach. Not only is it delicious and easy to incorporate into their meals, Century tuna is a natural source of protein for muscle-building, and omega 3 that helps reduce belly fat. 

Watch their fitness journey here.

What does it take to launch a succesful Christmas campaign for an all-purpose creamer brand? One product with a strong creaminess and affordability promise, one delicious and easy to make recipe, and eight charming girls who sing like angels. The results is BINI X Angel, our catchiest campaign for the holidays! In the video, BINI inspires everyone to create their own "sulit"-creamy dessert with mango on top. The perfect recipe to sweeten everyone's Christmas. Watch the video here.

Hunts Pork and Beans has always talked about the veggie goodness of beans. After all, moms are always on the lookout for ways to introduce vegetables into their kids' diet. However, the goodness of beans is more than just fiber and protein – it's got magnesium, too! With all these nutrients in every can of Hunts, it is apt to refer to it as a veritable "superfood." 

Hunt's "super food" campaign stars popular heartthrob Donny Pangilinan, who was chosen to help create appeal and credibility amongst the country's young adult market. This campaign is set to bring Hunts Pork and Beans into the mainstream food choices of today's health conscious generation. For them, it's an "easy" way to enjoy healthy nutrients. Watch the video here.

Box-office star Kathryn Bernardo is the face of this year's Century Tuna Superbods Best U Ever Campaign. In the TVC/video, she talks about self love and the importance of eating right – in order to achieve the best version of one's self. The campaign presents inspiring health claims, which includes reduction of belly fat from Omega 3, a well-known nutrient present in Century Tuna.

This campaign is also the launch of Century tuna's new tagline, "Lakas Maka-Superbod," which further strengthens the brand's fitness equity in a simple and memorable phrase.

Two "Maja's" star in our newest campaign for the holidays – the vivacious Maja Salavador and the delicious Maja Blanca made with Coco Mama Fresh Gata. December has always been dessert season and housewives are always on the lookout for yummier options to serve their families and friends. With Coco Mama, sweet recipes that use gata has never been easier and more authentically delicious. Watch and learn here.